United States: The YouTube Indian: Portrayals Of Native Americans On A Viral Video Site

United States: The YouTube Indian: Portrayals Of Native Americans On A Viral Video Site Bessie Lee Lawton, and Maria Kopacz, 2010 Mainstream media messages contain limited, distorted and negative images of Native Americans, thus promoting continued ethnic marginalization. Community-oriented online venues like the viral video sites have opened up new platforms for depiction. This study employed a quantitative content analysis to examine a sample of YouTube videos relating to Native...

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