United States: Race In Early Tobacco Advertising - The Case Of American Tobacco Cards 1880-1911

United States: Race In Early Tobacco Advertising - The Case Of American Tobacco Cards 1880-1911 Jonathan P. Goldstein, 2011   This paper analyzes the inclusion/exclusion and portrayal of minorities (African and Native American) in one early form of tobacco advertising: American tobacco cards from 1880-1911. I test hypotheses related to: 1) attempts to hide the accomplishments/lifestyle of minorities; 2) the inclusion of minorities for exploitative purposes; 3) the role of competition on...

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