International: Segmenting Indigenous Tourists From A Serious Leisure Perspective

International: Segmenting Indigenous Tourists From A Serious Leisure Perspective   Wu Tsung-Chiung, Liu Chyong-Ru, and Yu Wan-chen, 2012   Cultural resources are the essence of indigenous tourism. Tourist’s sincere attitudes toward indigenous culture are critical to successfully manage and develop indigenous tourism. This study proposes examining the seriousness of tourists toward indigenous tourism to better explore the distinguishing and meaningful subgroups of indigenous tourists....

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