Australia: Examining How Attending Motivation And Satisfaction Affects The Loyalty For ...

Australia: Examining How Attending Motivation And Satisfaction Affects The Loyalty For Attendees At Aboriginal Festivals Tsung Hung Lee, and Fung Yu Hsu, 2011   This study examined the causal relationships between motivation, satisfaction and loyalty among attendees at aboriginal festivals. A total of 789 usable questionnaires were collected from two aboriginal festivals, Amis Ilisin and Saisiyat Pas-taai. Data analyses were performed using SPSS 15.0 and LISREL 8.70 for Windows. The...

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