Indigenous Medicine As Commodity: Local Reach Of Ayurveda In Modern India

Indigenous Medicine As Commodity: Local Reach Of Ayurveda In Modern India Nazrul Islam, 2010   This article explores how indigenous medicine, ayurveda in particular, has been transformed into health products for middle-class consumers in a modern Indian society. Consumerism has been developed and the patients and the general public become the ready consumers of ayurvedic health products. In this process of commodification, large pharmaceutical companies have appreciated ayurveda and...

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